A deep fake video of Tesla CEO Elon Musk promoting a cryptocurrency platform has spread on Twitter.
Elon Musk appears in a video promoting a cryptocurrency platform that claims 30% returns on cryptocurrency deposits, using footage from a TED Talk given by Musk in April of this year, just after he made a bid for Twitter.
The re-worked deepfake showed Musk claiming ownership of the bogus crypto firm, but the original video described Musk’s ideas for humanoid robots and presented his defense of free speech following his Twitter bid.
Elon Musk was tagged in the video by Twitter user DogeDesigner, who replied, “Yikes.” “Certainly not me.”
As these increase in frequency and convincing nature, deepfake technology has made headlines. Deepfakes are becoming more common in mainstream media, and although the technology provides many exciting opportunities for the creative industry, it is also being exploited for more sinister purposes.
Elon Musk’s picture has been exploited in some cryptocurrency frauds in recent years, as he is renowned for being outspoken on the subject. Musk, the CEO of SpaceX, has used Twitter to discuss numerous cryptocurrencies, and a tweet from him is frequently enough to send the market soaring. Unfortunately, scammers have taken content from Musk’s media engagements to develop crypto frauds, notably his participation on Saturday Night Live.
The Tesla CEO’s $44 billion purchase of Twitter has been fraught with turmoil. Musk is paying a large portion of the deal personally, with the initial offer of $27.25 billion in shares increasing to $33.5 billion.
Musk has clarified that he would not be using Tesla shares to pay for his Twitter acquisition, although the price of Tesla (TSLA) dropped following the first revelation.