TIME continues crypto adoption as the magazine starts accepting crypto payments after Bitcoin investment.
TIME magazine has gone the way of Tesla. After announcing investment in Bitcoin, the American news outlet has started accepting crypto for subscription payments.
TIME’s Crypto Adoption
TIME has joined forces with Crypto.com to let users start paying for their subscriptions in crypto. Crypto.com has offered an additional 10% reward for customers who pay using Crypto.com’s native token, CRO.
According to a press release shared with Crypto Briefing, the service is available in the U.S. and Canada. Eligible customers can obtain an 18-month all-access online subscription to TIME for a one-time crypto payment. They are planning a global roll-out in the “next several months.”
TIME’s chief technology officer Bharat Krish said:
“TIME’s rapid digital transformation on behalf of our community is the result of our commitment to embracing new technologies and working closely with innovative companies like Crypto.com to bring our ideas to fruition.
Since March, the New York-based publication has taken active steps towards cryptocurrency adoption.
First, the firm designed a series of NFTs based on its iconic cover from the 1990s, eventually selling them for more than half a million dollars.
Then, in a major step last week, it partnered with the world’s largest digital asset manager, Grayscale LLC, to promote cryptocurrency education and investment in BTC via Grayscale’s Bitcoin Trust.
Their latest action to accept cryptocurrency payments follows Tesla’s $1.5 billion Bitcoin investment, followed by adopting crypto as a payment method.