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This year’s Super Bowl has been dubbed the “Crypto Bowl,” with crypto advertisements prominently featured throughout the game. The Super Bowl is the most viewed yearly athletic event in the United States. As a result, crypto exchanges and corporations have spent millions of dollars this year to get advertising partnerships and garner millions of views.

This year’s Super Bowl commercials include major cryptocurrency exchanges such as Coinbase, FTX, and Crypto.com. In reality, the two Super Bowl teams, the Cincinnati Bengals and the Los Angeles Rams will be playing in the SoFi stadium. SoFi, like Robinhood, is a significant financial site that also provides crypto purchasing and trading services.

For each 30-second ad space, FTX Trading and Crypto.com exchange paid over $7 million. These commercials will run throughout the game’s commercial breaks and during the highlight shows. More than 100 million people are anticipated to watch the Super Bowl today. If even a small percentage of these viewers join these crypto trading platforms, the corporations will profit greatly.

In the sports business, cryptocurrency advertisements are skyrocketing

The worldwide cryptocurrency craze is being heavily promoted in the sports business. Football, NFL, and NBA have millions of regular spectators worldwide. Integrating into this market gives crypto exchanges a huge boost in attracting new customers to the crypto trading area.

The historic Staples Center was renamed the Crypto.com Arena last year. FTX Trading also purchased the naming rights to the American Airlines Arena in 2021, which has since been renamed the FTX Arena. Additionally, Coinbase just became an official partner of the NBA. As a result, the crypto ad space in the sports business has been flourishing, with additional partnerships on the horizon.

What exactly is the Super Bowl?

Non-American sports enthusiasts may be unfamiliar with the word “Super Bowl.” It is an annual championship game to determine the NFL champion (National Football League). Teams fight against one another all year to earn a spot in the Super Bowl.

After only the UEFA Champions League, it is the world’s second most-watched sporting event. This year’s event will take place on Sunday, February 13th.

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