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Manchester City’s midfielder will become a brand ambassador of Phemex and will feature in educational crypto programs for soccer fans.

The Belgian soccer player who plays for Manchester City – Kevin De Bruyne – collaborated with the Singapore-based cryptocurrency platform Phemex to become its brand ambassador.

De Bruyne Dives Into Crypto

One of the best performing soccer players of our time – Kevin De Bruyne – revealed his interest in the digital asset sector has been growing lately. Manchester City’s star said he is “thrilled” to join forces with Phemex and its team and “develop and explore the future of cryptocurrency.”

Apart from taking a global ambassador role at the trading venue, the Belgian will also feature in educational projects aimed at outlining crypto’s merits to soccer fans.

Phemex’s CEO Jack Tao described De Bruyne as “the complete footballer who constantly adapts to the game situation and makes the right play.”

“We look forward to working together to showcase how our comprehensive and easy-to-use platform empowers users to break through and break free in their financial journey.”

In turn, Kevin De Bruyne is among the current most influential soccer players. Last week, he helped his team Manchester City win its sixth title in England’s Premier League, while in November, he will be one of Belgium’s captains during the World Cup in Qatar.

Kevin De Bryune
Kevin De Bruyne, Source: Marca

Soccer Icons and Crypto

The cryptocurrency industry has successfully interacted with the soccer world in the past. Last year, the former midfielder of FC Barcelona – Andrés Iniesta – advertised the cryptocurrency exchange Binance on Instagram and Twitter – albeit somewhat controversially.

At the beginning of 2022, Neymar disclosed he is an NFT enthusiast by purchasing a Bored Ape Yacht Club digital collectible for almost 160 ETH. At the time of the transaction, it was worth over $480,000.

Ronaldinho and David Beckham are also part of that club. The former recently partnered with the decentralized exchange P00LS to launch his own token, called RON, while the British filed three trademark applications for NFTs, virtual clothing, and entertainment events in the Metaverse.


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