NFTs. At home. On your television. Yes, Samsung is introducing that to the consumer electronics market this year. Samsung’s new Micro LED, Neo QLED, and The Frame models unveiled ahead of this year’s CES (Consumer Electronics Show 2022) will include access to an NFT Platform software and analytics dashboard for the NFT marketplace aggregation.
Unsurprisingly, Samsung would include such a capability in their hardware. Samsung Next, the company’s venture capital arm, has invested in many NFT and metaverse initiatives, including The Sandbox’s $93 million Series B investment round and Ready Player Me’s $13 million Series A investment round.
On the hardware side, Samsung’s foundry began producing crypto mining hardware in 2018, selling ASIC mining chips to Chinese crypto mining firm Bitmain, as well as other key silicon suppliers such as TSMC (Taiwan Semiconductor Manufacturing Company). Samsung began designing and manufacturing its own ASIC mining equipment in the same year. Samsung previously demonstrated its crypto interests by creating a Bitcoin mining machine made up of 40 “upcycled” Galaxy S5s in 2017. Fast forward to 2022, and NFTs have become the norm, with Samsung’s latest product being an industry first.
Samsung announced in a press release,
“In 2022, Samsung is introducing the world’s first TV screen-based NFT explorer and marketplace aggregator, a groundbreaking platform that lets you browse, purchase, and display your favorite art — all in one place.”
The cutting-edge TVs, according to Samsung, have NFT features that help with “discovering, purchasing, and trading digital artwork.” NFTs, or non-fungible tokens, saw a surge in popularity and usage in the previous year, and 2022 is on track to follow suit.
The new smart TVs will have an “intuitive, integrated platform” that will let users discover, display, trade, and manage NFTs as well as their personal collections. The analytics dashboard will also show an NFT’s transaction history and blockchain metadata.
Samsung hasn’t specified which NFT platforms would be included in their offering. Samsung also affirms that NFTs exhibited on their new smart TVs would maintain each piece’s preset dimensions and pixel specifications, giving consumers peace of mind that [their] work will look flawless, with true-to-original image quality.