The UK team was the first to introduce NFT tokens to fans at the 2020 Tokyo Olympics.
The UK team launched the NFT store in collaboration with Tokns, a major NFT business provider. The GB team will have all of the highlights, images, and videos from the Tokyo Olympics display at the store.
Tim Ellerton, Team UK’s Sales Director, said:
- “We are very happy to be working with Token to host a very different game for our Olympic athletes in Tokyo. Especially after we announced that there will be no fans at the Olympics, we are thrilled to be able to provide digital moments for fans and collectors alike …”
NFTs for the British Olympic Team will be 1: 1 (i.e., one-of-a-kind and with a fixed price) and can be purchased in digital or traditional cash.
Max Whitlock did not pause before launching his NFT
British Team Legend Max Whitlock also announced his NFT under the UK Team NFT Store model. The NFT version will include two gold medals he won at the Rio Olympics and another gold medal he is sure of winning at the Tokyo Olympics.
- “I am very happy to launch my first NFT and work with the UK team in this exciting new field. Let the fans celebrate with the athletes and teams for those special moments.”
The present deal between the UK Olympic team and Tokns, which began at the Tokyo Summer Olympics and will end at the Beijing Winter Olympics in 2022, will last. In addition, the NFT Series will commemorate 125 years of British athletes competing in historic Olympic events.
Sports NFTs have received a lot of traction in the cryptocurrency industry this year. At various auctions, some sports NFTs have sold for up to a million dollars. One of the most expensive NFTs sold in recent years was the special NFT series of the legendary boxer “Lineal by Tyson Fury,” which sold for about $ 1,000,000.
Like Mike Tyson, Floyd Mayweather, and Tom Brady, many prominent athletes have participated in NFT projects in the past and present.