Chipotle, the iconic Mexican fast-food company, will now accept bitcoin payments using Flexa, a digital payment platform.
Customers must first download the Gemini or SPEDN apps, which both hold digital assets, to pay using Flexa. Customers may then use the app to make a payment in-store by tapping it.
Chipotle is the latest addition to a growing list of establishments that take cryptocurrencies. Subway was one of the first businesses to accept Bitcoin at its stores, starting in 2013. In 2020, Pizza Hut in Venezuela began taking cryptocurrency. Starbucks’ reward members might use a third-party program to convert cryptocurrency amounts to cash on the Starbucks app.
Other fast-food businesses are experimenting with blockchain and cryptocurrency to create hybrid digital-physical experiences. Taco Bell, KFC, Chick-fil-A, and Carl’s Jr. are just a handful of the restaurants that have lately applied for NFT brand trademarks.
In April, Wendy’s collaborated with Meta to develop a virtual Wendy’s store where customers could create an avatar and sit at virtual tables eating virtual meals.
Chipotle was even ahead of the game, creating a virtual restaurant for Halloween in 2021 on Roblox. Players may dress up their avatars in Chipotle-themed outfits, such as a ghost made out of a bag of chips or a burrito mummy made out of a burrito. The first 100,000 participants in this trial received free burritos online, which could be exchanged for real ones in shops.