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  • Gap has launched a new gamified collection experience based on NFTs.
  • Gap worked with artist Brandon Sines to launch the NFT line.

Gap just debuted its first collection of gamified non-fungible tokens in the non-fungible token arena. According to the company, this is to promote the worldwide clothing brand’s iconic and brand products to new and existing customers. Customers can possess a limited edition of collectible Gap sweatshirts through the brand’s gamified collectible NFT experience, which recognizes creatives and rewards them with a limited edition of collectible Gap hoodies.

For the launch, Gap teamed with Frank Ape artist Brandon Sines

Gap North America Chief Product Officer and General Manager Chris Goble stated that the company has always prioritized art, music, and culture and that the company is excited about its new foray into the digital world with artists such as Brandon Sines.

To deliver the previous client experience, the organization has chosen to use the open-source blockchain Tezos. As a result, customers can begin shopping at starting tomorrow. The digital treasures from Gap will be divided into four categories: common, rare, epic, and one-of-a-kind. The first level of shopping begins at a reasonable price; Common will be available from 9 a.m. onwards.

Customers can take classic Gap sweatshirt digital art at the Common and Rare levels as part of the gamified experience. This contributes to Brandon Sines’ limited edition of spectacular digital art and tangible Gap x Frank Ape of Sines hoodie becoming available for purchase.

According to Gap Chief Digital and Technology Officer John Strain, the move is part of the company’s innovation aspirations. He went on to say that the organization is also looking forward to the opportunities that more environmentally friendly blockchain technology can open up.

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