Data from Google Trends (United States) shows that Ethereum searches are skyrocketing as its price remains in the four-digit range. The surge in interest is even expected to eclipse the levels in 2017 when the asset booms in the crypto market, due to the ICO boom.
In 2017, the ETH price rose 9,600% from around $ 8 on New Year’s Day to the end of the year at $ 775 before pushing to an all-time high of $ 1,400 two weeks later. Public sector management consultant ‘DCinvestor’ commented that this is the cycle where Ethereum becomes mainstream, just as Bitcoin did in 2017/18.
At the end of the previous bull market, everyone knew what Bitcoin was for thanks to its coverage on mainstream media, making the asset a household name. But Ethereum is not as popular yet.
Fast-forward to 2021, and everything is very different. The organization came, but the mainstream retailers stayed away. The investor added that things are still very early on for Ethereum.