Notorious entrepreneur and social media personality, Gary Vee, is now a full-blown artist. The legendary auction house Christie’s crowned him as so by announcing the sale of five of the original pieces from his Veefriends NFT collection. Is this new development positive for NFT mania? Is it positive for Veefriends holders? What does it say about the current state of the arts? So many questions.
First of all, these are the five pieces that Christie’s will auction:
On the Veefriends official site, the NFT collection is defined as:
“VeeFriends is the name of Gary Vaynerchuk’s NFT collection. He created VeeFriends to bring to life his ambitions of building a community around his creative and business passions using NFT technology and their smart contract capabilities. By owning a VeeFriend NFT, you immediately become part of the VeeFriends community and get access to VeeCon.”
So, maybe Gary Vee ’s credentials as an artist are lacking, but he’s a titan at generating value. Maybe his childlike drawings are not that aesthetically pleasing, but Gary Vee’s ability to generate community around an idea is a proven fact. And his drive to win is unmatched. Which characteristics are more important for an NFT project? What are Veefriend’s holders investing in?
At the moment of writing, Open Sea informs that the floor price for a Veefriend is 18,4 ETH. According to CNN, Veefriends “amasses $70M in sales since launch in May.”
CNN’s First Move Announces Gary Vee/ Christie’s Auction
The man himself, Gary Vee, went on CNN to announce that Veefriend’s original art is to be auctioned by the legendary Christie’s. How much value for his NFT holders did this move create?
When host Isa Soares asked Gary Vee about the reasons behind partnering with Christie’s, besides dedicating the win to his parents, he said:
“Why? Because it elevates the brand. I have people who are watching right now that own the gorilla, own the tiger, own the “you’re gonna die” fly. This is my Disney. This is my Pokemon. This is my character IP based reality and I’m going to build this for the next 40 to 50 years.“
Isn’t that exactly what you want to hear if you’re a Veefriends holder? Commitment. Through a huge platform. Gary Vee ’s community appreciated and understood the impact of the moment, as this video shows:
Another quote from the CNN interview:
“People underestimated this project in the OG NFT-land, and this is another execution that’s not going to allow them to underestimate it anymore.”
In light of the announcement, it’s hard to argue with that.
The Veefriends Are Doing It In Their Own Way
Not everything in NFT-land is about the art. Not everything in the Veefriends is about childlike drawings. As we learned from Bitcoinist’s “The Andy Milonakis NFT Show,” “The NFT world has got its own characteristics, though, and a sense of belonging is one of the main ones. The Bored Apes are part of a Yacht Club. The Gutter Cats are part of a Gang.”
Gary Vee understands this better than everyone. From the Veefriends site:
“VeeFriends are all about utility and access, meaning each NFT will have different levels of access and activities through the smart contract attached with each investment thus giving them “utility” through metadata. Over the last 15 years, he has spent time interacting with hundreds of thousands of people — what VeeFriends will allow will be a structure around these interactions.
The token is the key that unlocks you into Gary’s world.”
The drawings somehow connect to the hundreds of meetings with entrepreneurs young and old that Gary Vee has had through the years. And give you access to that world. The NFT collection is an extension of Gary Vee ‘s work.
“There’s just so many ways to do it, and I cheer for them all,” says Gary Vee regarding NFTs. In light of the Christie’s announcement, it’s hard to argue with that.