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Burger King has partnered with the online trading platform Robinhood. The union’s mission is to serve people tasty burgers while rewarding loyal customers with an unusual gift: cryptocurrency.

From today, November 1, Royal Perks loyalty members will have the chance to win a side of crypto, such as Dogecoin, Ethereum, or Bitcoin. Because cryptocurrency is presently a hot issue, this offer is gaining traction.

Crypto as a customer acquisition approach

Burger kings are always on the lookout for new customers. They understand that if they can break the loyalty code, more customers will turn to digital ordering. Also, you’re less inclined to eat or drink somewhere else.

With BK Royal Perks, you may enjoy free meals and beverages for just ten crowns. Members also have access to limited-edition, one-of-a-kind items that aren’t available anyplace else.

Burger King has teamed up with cryptocurrency exchange Robinhood to reward customers who convert enough cryptocurrency. According to Maria Posada of the North American branch, the merger was a “natural fit.” In America, there are already discussions about cryptocurrency, and more individuals are becoming interested regularly.

With a new “attack tactic” — through its cuisine – the fast-food giant is making crypto accessible and palatable. According to Maria Posada, Burger King is accepting Dogecoin as a form of payment instead of cash or credit card. They are looking for clientele that desires something difficult to convert into fiat cash. The complete Ethereum and Bitcoin are also available as rewards.

The advantage will only be available to Royalty subscribers

When a member of Royal Perks sells one reward code every day, they will get a cryptocurrency. Royalty subscribers have access to 20 Bitcoin and 200 Ethereum/Ethers as of Monday.

Burger King is more than simply a quick bite to eat. It’s also where Americans go to get their fill of nostalgia once a week. “How To Crypto With Burger King,” a promotional series from the fast-food restaurant, was posted on YouTube. The series demonstrates how cryptography works.

To claim a coin, customers must first download Burger King’s mobile apps or go to BK.com and register to become a Royal Perks Member.

Burger King customers may now invest in cryptocurrency through Robinhood without any fuss. It’s simple! Use the “My Code” feature in any Robinhood app or website to make your $5 pre-tax purchase. Then sit tight for an email with instructions on how to get your hands on the cryptocurrency.

Users of Robinhood, on the other hand, do not need to open a new account. Instead, they can make use of the ones they already have.

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