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Bitget’s next sponsorship arrangement is with the Turkish soccer team Galatasaray.

The Singapore-based bitcoin exchange has become an official sponsor of the Turkish soccer team Galatasaray. The latter will highlight the firm as a crypto partner across numerous platforms and media assets.

Bitget drew another soccer team

Galatasaray, Turkey’s most successful soccer team, has signed a sponsorship partnership with Bitget for the 2021-22 season. In addition, Galatasaray’s basketball team will also have the platform as an official cryptocurrency partner.

Sandra Lou, Bitget’s CEO, lauded Turkey as a pioneer in the digital asset business. According to her, the country has demonstrated “great interest” in this subject and “continues to lead education sharing possibilities in this field.”

Bikem Kanik, Galatasaray’s Vice President, also commented on the relationship. She said that the club picked Bitget because of its industry leadership. It also “fits our goal,” according to the executive.

Bitget joined the ranks of other well-known firms that support Galatasaray. Nike, Sixt, Turkish Airlines, Burger King, and others are among them.

In September 2021, the exchange had its first engagement with the soccer world. It was then named the official cryptocurrency partner and sleeve sponsor of the Italian football club Juventus.

Other Soccer Clubs Involved in the Crypto Ecosystem

Diving into the digital asset market has become a trend among soccer teams, similar to other industries. For example, the Italian AC Milan collaborated with BitMEX in August of last year to launch the latter as its Official Sleeve Partner and Official Cryptocurrency Partner.

After a few months, the Argentine Football Association (AFA) teamed up with Bybit. Until November 2023, the trading venue will function as the Global Main Sponsor of all choices.

The most successful English soccer team, Manchester United also joined the group by shaking hands with Tezos. The “Red Devils” will wear the blockchain platform’s brand on their training gear as part of the $27 million arrangement. Manchester United has already begun to publicize the marketing strategy on its club’s website.

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