Binance, a popular cryptocurrency exchange, is trying to extend its ties outside the cryptosphere. She will become an official Grammy sponsor in 2022.
Every year, an event honoring music fans’ idols is organized, drawing a large crowd. The Binance exchange will become even more well-known throughout the world due to sponsorship.
According to the crypto exchange’s co-founder, the cooperation between the platform and the ceremony’s organizers would be mutually beneficial. The crypto exchange will present to the exhibition new perspectives on blockchain technology.
The awards ceremony for the year’s most outstanding performers will be held in Las Vegas on April 4, 2022. At the MGM Grand Garden, a slew of superstars will take the stage. Lady Gaga, Billy Eilish, Taylor Swift, Olivia Rodrigo, and others are among the contenders.
In addition to Binance, this year’s Grammy will be supported by IBM, Mastercard, Hilton, People magazine, and a slew of other sponsors.