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Through the Amazon app, users will have personalized information and save them time to select from a huge stack. Inc (NASDAQ: AMZN) stock closed Wednesday, January 19, 2022, trading at $3,125.98, down 1.65% from the day’s opening price. Today as the market opened, teh stock is nearly 1% up. The e-commerce giant continues to push for physical stores with a new physical clothing store dubbed Amazon Style. Notably, the first Amazon Style store will be located in the Los Angeles suburb of Glendale, California, and is scheduled to open later this year.

The new Amazon Style physical store will feature both women’s and men’s apparel, accessories, and shoes. The company noted that the store has well-known brands, and emerging ones to cater to a wide range of shoppers.

“You’ll find everything from the $10 basic to the designer jeans to the $400 timeless piece,” Simoina Vasen, managing director of Amazon Style, told CNBC. “We want to meet every budget and every price point.”

Amazon intends to fix some of the issues ingrained in traditional stores including fitting rooms. Through the use of its high tech, the company anticipates attracting customers who otherwise did not have a wide variety to choose from.

Amazon Style Store

According to CNBC, shoppers will heavily rely on their smartphones to use the Amazon Style store. Customers will have a chance to walk through the store and view the desired items on a display. However, the display will feature only one size and color of a particular item. The rest of the units will be in the back store, whereby users have to use the Amazon app to view different options available in the back store.

Through the Amazon app, users will have personalized information and save them time to select from a huge stack.

“This allows us to offer more selection without requiring customers to sift through racks to find that right color, size, and fit,” Vasen said.

Notably, Amazon Style store shoppers will have a chance to rate the services through a smart screen in the fitting room. Additionally, the smart screen can be used to request different sizes and colors in the fitting room.

Interestingly, each item is dropped off in a secure closet for the customers to pick without leaving the fitting room. A major drawback with traditional stores, whereby shoppers are compelled to move to and fro the store and fitting room.

After successfully choosing the desired items, customers can then use Amazon’s palm-scanning system, Amazon One, to pay during checkout.

Amazon stock dropped approximately 5.47% last year and has dropped a further 6.25% year to date according to market data provided by MarketWatch. However, after being rated 52 times, AMZN shares received an average rating of Buy.


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