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AMC Theatres in the United States has stated that the first 86,000 people who purchase an advance ticket for a showing of “Spider-Man: No Way Home” on opening day will receive a limited edition NFT.

The first NFT campaign from AMC

The movie’s advance booking begins on November 29 and promises an exceptional prize for a select few. As part of the joint promotion contract between AMC Entertainment and Sony Pictures, AMC Stubs Premiere & A-List and AMC Investor Connect members who purchase an advanced ticket for the premiere will receive a limited-edition Spider-Man NFT. Over 100 NFT designs have been created in collaboration with Cub Studios, according to AMC. With more entertainment brands flocking into the NFT industry, this will be the first time a major theatre exhibitor has launched this campaign.

Early birds get Spider-Man NFTs

Customers who qualify for an NFT will receive instructions on redeeming it through email on December 22. The tokens can only be redeemed until March 1, 2022. The ownership of these NFTs will be documented on a blockchain because they are solely digital assets. They will be redeemable on a dedicated carbon-neutral portal hosted by WAX, according to more information. The blockchain at the heart of the site has an extremely low carbon footprint, ensuring that the assets have a minimal environmental impact.

AMC’s Chairman of the Board and CEO, Adam Aron, had this to say about the offer:

“Our AMC Theatres guests and our AMC Entertainment shareholders have been calling for AMC to get into the world of NFTs, and we couldn’t imagine a more perfect way to start doing so than with our good friends at Sony Pictures. This is especially the case in that SPIDER-MAN: NO WAY HOME is one of if not the most anticipated movie of 2021, and the incredibly talented artists at Cub Studios are creating more than 100 unique NFTs giving appropriate respect to this most recent incarnation of the timeless and ever so popular Spider-Man franchise.”

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