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Adidas, a German multinational firm that manufactures athletic shoes, clothing, and accessories, has extended its foray into the metaverse with collects non-fungible tokens (NFTs). On Tuesday, Adidas Originals announced a partnership with Ready Player Me, a cross-game avatar platform for the metaverse.

Ready Play Me connects with Adidas Originals

Adidas and Ready Player Me have teamed together to create the world’s first AI-generated avatar creation platform based on personality. With Ready Player Me’s technology, users may explore many virtual metaverse realms with a single account. The Adidas Originals platform is linked to the company’s latest Ozworld sneaker.

In March, Adidas Originals, a sub-brand of the bigger athleticwear conglomerate that includes collaborations with designers, celebrities, and inventors, introduced Ozworld shoes to its Ozworld shoe line to inspire self-expression and fashion innovation.

Adidas’ cutting-edge shoe line was developed to bridge the gap between past and future by combining current styles with those from the 1990s. In March, Adidas Originals and internet creative Jon Emmony partnered to develop an “otherworldly” marketing campaign that highlights the collection’s major themes and sci-fi aesthetic.

While building their avatars, Adidas Originals will encourage users to fill out a questionnaire to identify themselves. The responses will subsequently be turned into a digital avatar influenced by the aesthetic codes of the Ozworld shoe range.

The self-expression and style experimentation elements from the Ozworld shoe collection were applied in the design technique, which takes a unique approach that matches the collection’s concept of uniqueness.

The Ozworld platform allows users to customize their avatars, enjoy animation, and try on or purchase shoes from the Ozworld collection. Users will also be able to download stickers and GIFs of their avatars for use on social media.

Ready Player Me supports over 1,500 games and applications, and the avatars created are interoperable—or openly accessible—with the user’s assets.

Adidas Originals will unveil its personality-based AI-generated avatar creation platform on April 8. Members of Adiclub and Adidas NFT will have early access to the metaverse, with the first set of avatars launching on April 28.

NFTs have piqued the curiosity of a German shoe company

Adidas has been experimenting with NFTs for a long time, and it announced a partnership with Coinbase and The Sandbox at the end of November 2021. In December 2021, Adidas cooperated with the Bored Ape Yacht Club (BAYC) on the NFT project.

After that, Adidas Originals collaborated with Punks Comics, Gmoney, and the BAYC project to develop an NFT line. Adidas Originals’ NFT compilation has been a top NFT project in terms of sales volume.

For designers, fashion and retail organizations, and shoppers, the metaverse virtual reality opens up a world of possibilities. As the fashion industry becomes more ingrained in the metaverse and younger generations spend more time there buying, socializing, and gaming, it’s critical for merchants and fashion firms to understand how to capitalize on these opportunities.

Fashion separates into two categories when it enters the metaverse: physical and digital, in which clothes may be worn in augmented or virtual reality, and digital, in which products are purchased straight to an avatar. All of these possibilities have previously been addressed by Adidas.

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